Welcome friend, i am JO SERRANO,
the one behind the lens.

Hi, I am Jo Serrano

WEDDING PHOTOGRAPHER BASED IN DALLAS, TEXAS



I'm a Texas-born photographer based in DFW with deep roots in Lubbock, Texas and a passion for capturing life’s most meaningful moments. With over a decade of experience photographing weddings, families, and special events, my goal is to bring both heart and expertise to every session. The journey started at just 9 years old, when a first camera sparked a lifelong love for seeing the world through a viewfinder. Since then, I have been dedicated to turning genuine moments into lasting keepsakes.

When summer rolls around, you can usually find me out exploring the beauty of Texas—hiking rugged trails, visiting Big Bend National Park, or soaking in the energy of a hometown rodeo under the Texas sun. With a warm, friendly approach and a true love for Texas and its people, I strive to make every important day unforgettable.